ABOUT US
Prince Realty Advisors is a New York-based real estate investment advisory and capital markets firm with more than $7.1 billion in gross sales executed. We advise institutional and private clients on the sale, acquisition, financing, and creative structuring of real estate transactions across all asset classes in New York City and throughout the United States.
Our approach is deliberate, relationship-driven, and highly targeted. Rather than relying on a broad auction-style process, we focus on identifying the right counterparties and aligning buyers, sellers, lenders, and equity partners in a direct and strategic way. This method allows us to unlock value, navigate complexity, and structure transactions with precision. At Prince Realty Advisors, we believe successful outcomes come from judgment, trust, and market intelligence, not just exposure. We work closely with our clients to understand their objectives, anticipate challenges, and deliver thoughtful solutions in an increasingly dynamic real estate environment.
We are not brokers chasing volume. We are advisors focused on results, relationships, and long-term value creation.
Executive Profile
David E. Ash is the Founder of Prince Realty Advisors, a New York-based real estate investment advisory firm he launched in 2010. A graduate of the NYU Stern School of Business, David began his career at The Kaufman Organization, where he specialized in office and retail leasing and was the firm’s top producer in each of his four years there. Since founding PRA, David has built a relationship-driven platform focused on the sale, acquisition, and creative structuring of commercial real estate transactions across asset classes. Over the course of his career, he has been involved in more than $7.1 billion in sales transactions, representing a wide range of institutional and private clients.
His client roster has included Blackstone, UBS, Equity Residential, Extell Development, Kushner Companies, GO Residential REIT, Goldman Sachs, SL Green, Vornado Realty Trust, and Inditex Apparel Group (ZARA U.S.), among others.
David has been recognized as one of New York’s Top Ten Power Brokers and was twice nominated for REBNY’s Most Ingenious Deal of the Year Award. He is a member of REBNY and ICSC, and has been recognized as a CoStar Power Broker.
TRANSACTIONS
$223,000,000
$116,000,000
$211,000,000
$50,000,000
The Solow Portfolio
$1,630,000,000,000
$83,764,000
$175,000,000
$84,000,000
$34,000,000
SOHO Retail: ZARA, USA FLAGSHIP
$300,000,000
$298,000,000+
$73,700,000
$86,500,000
$27,500,000
The Ring Portfolio
$200,000,000
$200,000,000
$57,500,000
$40,000,000
$280,000,000
$45,200,000
$22,200,000
$62,000,000
$7,000,000.00
$32,000,000
$20,000,000
$55,500,000
$40,000,000
$68,000,000
$49,000,000
$14,000,000
$56,000,000
$30,000,000
$60,000,000
$12,000,000
$37,000,000
$22,700,000
$9,050,000
$15,000,000
$31,000,000
$6,000,000
$10,000,000
$11,375,000
Press
December 12, 2025
260 Madison Avenue
AmTrustRE has completed the $211 million acquisition of 260 Madison Ave., a 22-story, 570,000 s/f office building. AmTrustRE was self-represented in the purchase. Darcy Stacom and William Herring on behalf of Stacom CRE, with support for market outreach from David Ash of Prince Realty Advisors, exclusively represented the seller, The Sapir Organization.
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March 27, 2024
2024 Impact Award: Deal of the Year
David E. Ash wins Co-Stars Deal of the Year: Impact Award for the sale of 265 East 66th: Solow Tower Apartments.
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June 15, 2023
$50M East Village Multifamily Sale
David Ash guides German Family Office to fist U.S. Purchase
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September 30, 2022
W&D Launches NYC Investment Sales
David E. Ash Launches Walker & Dunlop New Initiative
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March 29, 2020
HubbNYC Purchases 123 Hope Street
David E. Ash, CEO at Prince represented Both Parties in $84m Sale
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August 06, 2019
99-year ground lease at 136 East 57th Street
ABS, AEW, East End Capital ink ground lease at Midtown East building with plans for overhaul
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May 09, 2019
70 Pine LYRIC Flagship
David E. Ash, Zachary L. Baraf, and Alexandru M. Trambitas represented Lyric Hospitality in their first New York City investment.
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May 09, 2019
LYRIC Hospitality NYC Flagship
David E. Ash, Zachary L. Baraf, and Alexandru M. Trambitas represented Lyric Hospitality in their first New York City investment.
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May 18, 2016
Madison Realty Capital buying UWS rental for $86M Rosario Candela-designed building at 915 West End Avenue has 94 apartments
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March 04, 2016
Persistence pays off for “Ingenious Deal” nominee David Ash
Broker sets record with Zara’s Soho retail deal, earns a REBNY nod in the process
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March 02, 2016
2015 Deal of the Year Nominations
NY POST announces Nominations for 2015 REBNY Ingenious Deal
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October 19, 2015
Alex Vial Coordinates both sides of a $200 Million Office Conversion at 20 Broad
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May 11, 2015
$40 Million Financing
Sourced Financing providing a first mortgage loan for New condo development.
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April 01, 2015
Real Estate's Rising Stars 2015
The Real Deal polled dozens of sources to shake out the names of the newest crop of real estate’s 35-and-under rising stars
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February 20, 2014
Prince Realty Advisors Arranges $68M Acquisition of 48.95% Interest In West Village Retail Condo for Madison International Realty
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December 20, 2012
THE KAUFMAN ORGANIZATION ACQUIRES 27 35 WEST 24TH STREET FOR $55.5 MILLION
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CONTACT US
Location
188 East 78th Street
Suite 32A
New York NY 10075
212-465-1031